Why Your Company Should Have A Social Mission
You’re
an entrepreneur with an idea and maybe a business plan, a
small-business owner or the head of mid-sized company. To expect you to
add social purpose to your business just because it's a good thing to
do.
Businesses with a strong social mission have a competitive advantage.
People will talk. consumers, competitors, investors, suppliers and the press.
Increased productivity and employee morale.
Consumer
preference. Consumers prefer companies that make a positive impact on
the world.
Innovation and Influence.
Interface
are using sustainability to drive innovation. Seventeen years ago, the
late Ray Anderson, who served as Interface’s CEO, committed to becoming a
zero-waste company by 2020. Since then, Interface has eliminated
hundreds of millions of dollars in resource and waste disposal costs,
increased sales by more than one billion and changed the way the entire
carpet industry does business. Your
company’s initiatives will be modeled as more companies realize the
benefits of having a social mission.
Lower marketing costs. Your mission will help your marketing.
Savings
in resource and disposal costs. You’ll save money by reducing energy,
water and material consumption. Producing less waste and reusing water
or materials costs you less to purchase and less to haul away.
Supplier advantage.
Future-bound company.
Successful companies that others evangelize and model represent more
than just a product or service. They represent a philosophy, culture or
experience. When you channel this back into your business, you’ve made
your competitive edge that much more edgier.
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