帮忙翻译成中文

Strategy Presentation
策略演讲
You're in a room full of suits ready to present the Internet marketing campaign that will hurtle, the company well into the new millennium. They re hesitant about embarking on this journey into cyberspace and are depending on your knowledge and expertise
你在一间装满了正准备展示网络市场营销活动的人的房间里，这间公司即将步入新千年。他们对于将来的计算机时代踌躇不前，正需要你的专业知识来帮助。
You need to generate buy-in and commitment from the powers-that-be to ensure a successful campaign. They may think, "The site's on the letterhead. What more do we need? or -- worse -- "Why do we need a web site anyway?"
你需要使他们相信你的策略将确保成功。也许他们会想：这个网站只是一个开始。我们需要什么更多的呢？或者，更坏的，为什么我们需要一个网站呢？
Be prepared to respond to their concerns with credible, current statistics. Show them who's online and why. Share the research and demographics of your proposed target audiences. Clue them in to the goals and objectives of the campaign. And most important, let them know that commerce is quickly dividing into the haves and have-nots -- those who have effectively promoted their web site, and those who haven't.
你要为他们将提出的问题准备好有效的，近期的数据做为回答。要为他们展示谁在上网，为什么上网。需要和他们共享你的调查结果和目标客户的人口调查。为他们指引未来市场战役的目标。最重要的，你必须让他们知道，未来的商业将迅速的将企业划分成富有的和贫穷的——即拥有优质网站的和没有的。
Consider the corporate culture before presenting, and reinforce the fact that Internet marketing incorporates the communication strategy and tactics they are used to. Guide them through the marketing plan and be prepared to explain technical jargon, such as hits and page views. Develop a timeline and budget as you would for a traditional campaign, and point out the cost-efficiency of the web -- minimal postage, long distance, and paper and production costs, and a global audience without expanding the office.
在演讲之前你应考虑到企业文化背景的方面。而后巩固网络市场营销包括了这些之前的传媒策略和技巧的观念。引导他们了解你的营销方案，并准备好为他们讲解一些行话，例如点击率，页面浏览量等等。和传统营销活动一样，你也要设计时间表和预算单。特别是要指出在线营销可以节省成本。——最少的邮资，长距离，没有纸张浪费，可接触到全球目标市场而且不用在各地设办公室。