什么是4P、4C、4R?

2025-02-26 14:59:46
推荐回答(2个)
回答1:

4p是指:产品(product)
价格(price)
渠道(place)
促销(promotion)
4c分别是顾客(customer
成本(cost)方便(convenience)沟通(communication)
4r分别指代relevance(关联)、reaction(反应)、relationship(关系)和reward(回报)

回答2:

4p
产品(Product)、价格(Price)、渠道(Place)
promotion
(促销)
4c
欲望(Consumer's
wants
and
needs)、成本(Cost)、便利(Convenience)和沟通(Communication
4R营销
即Relotionship(关系)
Relevancy(关联)
Retrenchment(节省)
Reward(报酬