如果您还满意的话,别忘了采纳下,谢谢^_^^_^With the development of global economic integration, China's logistics market gradually opening up, foreign famous logistics brands have entered China, the increased competition in the domestic logistics industry is also promoting the domestic logistics enterprises in the modernization process of reform.Today, the brand has become the embodiment of the competitiveness of enterprises, however, the logistics industry in China started relatively late, the brand construction of logistics industry is relatively backward, compared with foreign famous logistics brand competitiveness is low.Based on the brand construction of the current situation of the domestic logistics enterprises, from the point of view of domestic logistics enterprise brand construction strategy angle, description of the logistics enterprise brand construction significance, analysis and summary of brand construction of domestic logistics enterprise positioning is not clear, the lack of long-term goal, strategy of brand construction. Comprehensiv