帮忙翻译5点前

With the increasingly intensified competition in the market and improve customer satisfaction to win customer loyalty-to-business survival and development of more and more important. This article related to customer satisfaction with the theory expounded in light of Beijing Weiquan Food Co., the specific circumstances, the United States-based model to establish customer satisfaction survey of customer satisfaction model, constructed customer satisfaction rating system. The questionnaire used the way the company's customer satisfaction survey status, the weighted average of data to achieve customer satisfaction the status quo, found that the existing problems enterprises. Against the company by the company's existing problems to improve the management of the programme, the use of AHP method of improving the evaluation of the programme, selected the optimal programme.

In this paper, the status of customer satisfaction research and analysis to improve the programme, the company's customer satisfaction by improving the effective decision-making.

Key words: customer satisfaction, customer satisfaction, customer satisfaction evaluation system; AHP decision-making

Along with market competition's day-by-day aggravating, enhances the customer degree of satisfaction win customers to be loyally getting more and more important to enterprise's survival development. This article carries on the elaboration to the customer satisfactory correlation theories, unifies the Beijing taste entire food Limited company's special details, establishes the customer degree of satisfaction evaluation model take the American customer degree of satisfaction model as the foundation, constructs the customer to satisfy the appraisal system. Selected the questionnaire method to carry on the investigation to this company's customer degree of satisfaction present situation, the data weighted average obtained the customer degree of satisfaction present situation, the discovery enterprise extant question. Proposes the improvement program in view of the company extant question by this corporate management level, carries on the appraisal using the AHP method to each improvement program, selects the synergy.
This article satisfies the present situation through the customer the research and to the improvement program analysis computation, proposed the effective decision-making for this company's customer degree of satisfaction enhancement.

顾客满意；The customer is satisfied
顾客满意度；Customer degree of satisfaction
顾客满意度评价系统；Customer degree of satisfaction evaluation system
AHP决策 AHP policy-making