Coca-Cola has 110 years of history as an old brand, the company by changing the bottle shape, providing a variety of sponsorships and so dazzling marketing activities to enrich their product positioning. In addition, as an international brand, a strong cultural identity specific to the Chinese market, also need to add more color localization, Coca-Cola's mastery of a variety of opportunities to promote their business in China. Based on the Coca-Cola products in the Chinese market analysis, marketing analysis, market analysis, production cost analysis, policy analysis, competitor analysis, risk analysis, product standardization and diversity analysis, brand strategy analysis, decision analysis, etc. marketing analysis to draw lessons.
Coca-Cola has 110 years of history as an old brand, the company by changing the bottle shape, providing a variety of sponsorships and so dazzling marketing activities to enrich their product positioning. In addition, as an international brand, a strong cultural identity specific to the Chinese market, also need to add more color localization, Coca-Cola's mastery of a variety of opportunities to promote their business in China. Based on the Coca-Cola products in the Chinese market analysis, marketing analysis, market analysis, production cost analysis, policy analysis, competitor analysis, risk analysis, product standardization and diversity analysis, brand strategy analysis, decision analysis, etc. marketing analysis to draw lessons.
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Coca-Cola has 110 years of history as an old brand, the company by changing the bottle shape, providing a variety of sponsorships and so dazzling marketing activities to enrich their product positioning. In addition, as an international brand, a strong cultural identity specific to the Chinese market, also need to add more color localization, Coca-Cola's mastery of a variety of opportunities to promote their business in China. Based on the Coca-Cola products in the Chinese market analysis, marketing analysis, market analysis, production cost analysis, policy analysis, competitor analysis, risk analysis, product standardization and diversity analysis, brand strategy analysis, decision analysis, etc. marketing analysis to draw lessons.
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