提请楼主注意:一楼为机器翻译,看不得的。本人为纯手翻。
The assignment
The logo was commissioned by a noted italian blogger for the launch of a clothing line and successive opening of a store.The blog itself gave both the name and the logo on English meaning of 'to be honest' which is a typical Italian response to a question such as 'Did you enjoy yourself at the part last night?","To be honest,no."The Blogger's intention of using this name was to show his willingness to write and describe only the truth, without censure-ship or outside influence.
制作
这个标志是一位著名意大利博客作者为了新服装产品上市及后续的衣店开业而制作的。博客上给标志及其名字的英文定义为“诚实”,这是一个典型的意大利问答里面经常出现的,比如有人问:“昨晚过得怎么样?”“说实话,不咋样”。博客作者的目亦在于表明使用此名称是表明其描述真相的意图,排除猜疑及外部影响。
The development
The neon vs.the birds and the nature vs. Technology:they are contrasting elements in the logo that give balance. A contamination between the classic and the modern exudes an old fashioned character while still being obviously modern in its creation.
The logo is an elaboration of sign that can be found in front of the future store.The sign in question appears seriously damaged and that has acquired a certain style and balance.This damaged composition caught the attention of the designer and inspired him to create the image.
发展
霓虹灯和鸟以及自然和科技:他们是这个标志所统一起来的对立元素。在经典与现代之间的污染,透漏出一丝过气的文字看起来却又是那么时髦,因为它是那么有创造性。
这个标志是一个精心制作的符号,它将出现在以后的服装店前面。仍在完善的这个标志将以被严重破坏的姿态出现,这样也是一种风格并且可获得一些平衡。这个被破坏的图形引起了设计者的注意并激发了他创作这个标识的灵感。
The solution
Bloggers love birds.For this reason,the original request was to insert in some way their feathered friends on the home page.he logo for the web was conceived as a restyling of an existing logo.The chosen colors are come from the actual colors of the neons presently seen around Rome.Subsequently the logo was applied in the fashion store,minimized to flat plain of color and finally to become the black and white version.
解决方案
博客作者们都喜欢鸟类。因此,最初的要求是用一些方法将他们的羽类朋友放在主页上。网页的标志曾被认为是模仿或者引用已有标识。所选颜色为在可以现今在罗马可以看见的霓虹灯的真实颜色。后来标志被用于时装店,并被缩小为平面的,最终为黑白版的了。
The application
The first wave of merchandising consists of low cost clothing and gadgets,given the small budget available.In the first phase of production,the logo will be applied to T-shirt,poster and gadgets,like pins and matchboxes....Where possible,they would like to try using special print finishes such as Fluo or photo-chromatic inks for the logo,however the project is restricted by its budget,which will thus be replying on the success of their first clothing range and an eventual growth in budget.
应用
商业化的第一波包括低成本服装及小饰物,以便满足低预算的能力。产品初期,标志将用于T恤,海报及小饰物,比如胸针、火柴盒等等一切可能的地方。他们将会乐于使用特殊的打印方法如荧光或彩印,但是此项目为其预算所限制,因此还要看它初期计划的实施成果,及最终的预算增幅。