帮忙翻译一段话，急急急····

Modern advertising communication is a direct economic benefits and political interests, social benefits as well as for the purpose of propagation behavior. With the opening and reform the alien culture and economic system constantly infiltration, making China advertising industry shows more and more international sights, in the interests of the driven by neglect advertisement ethics and cause the negative effect is becoming more and more obvious. The traditional values and consumption idea, is gradually by western culture and western ideology and finally as our present-day values, consumption of communication carrier, shouldering the modern advertisement publicize conform to the society development, with a new period flavor of culture and consumption idea of responsibility. This article from this Angle, analysis the ethics of advertising ethics attribute, advertising ethics in advertisement dissemination of positive and negative function, this paper analyzed the causes and advertising ethical problems appeared manifestation and the social influence, strengthen advertising from the social environment of guiding, perfect advertisement industry self-discipline mechanism and establish and perfect advertisement ethical laws and regulations, this paper discusses how to carry on the three aspects of advertising ethics construction, so as to eliminate the advertising is very good for modern Chinese advertising ethical problems and the whole society caused negative influence. The paper also puts forward a advertising ethical issues, including the in-depth research prospects for audience analytical information research, public welfare advertisement operation mechanism research and advertising opinion research orientation, is to the advertising ethical issues of further research and extension, to solve the advertising ethical problems will be effective way.