Abstract
Electronic commerce application level in different regions of different industries has been a hot and important research fields in electronic commerce. The review of related literatures and combined with the characteristics of the industry based, logistics, logistics enterprises will be the electronic commerce application level is divided into information publishing, electronic trading, exchange and interaction and the website security and privacy and so on four levels. Selected 48 Enterprises of logistics in Chongqing, with the method of content analysis, the electronic commerce application level of logistics enterprise are studied. The study found that: the level of e-commerce application of logistics industry in Chongqing is generally low, is still in the primary stage of development, and there is a big difference between the enterprise electronic commerce application level; logistics enterprises in the information publishing, electronic trading, exchange and interaction as well as the security and privacy of four dimensions of electronic commerce application level between the existence of significant differences, among them, "information release" functions of electronic commerce application level is the highest, followed by the "communication and interaction", "e-commerce", while the web site "security and privacy" aspects of the application of the lowest level; low score of two aspects of electronic transactions and security and privacy are the result of the core reason for the overall electronic commerce the development level of the lower score; electronic commerce the level of application of different ownership structure of logistics enterprises have certain difference, but not significant; there were significant differences in different levels of e-commerce application development scale of logistics enterprises, large enterprises is much higher than that of micro enterprises, but small businesses and medium differences are not obvious. Research proposals: Chongqing logistics enterprises should increase investment on construction site, the establishment of e-commerce professional team, learn from the successful model of electronic commerce logistics industry, strengthen the construction site, the renewal and the maintenance, under the premise of ensuring safety, as far as possible to open online place an order, online payment, online claims, cargo tracking inquiry electronic business functions, provide interactive channel as much as possible for customers, to form three-dimensional interaction platform set online customer service, online message, online forums and other functions of the website, improve the degree of concern, the comprehensive promotion of website usability; Chongqing as a subsidiary company of logistics enterprises should get rid of dependence on the parent company of electronic business activities of the parent company, actively seeking help and guidance, the independent development of e-commerce activities, and constantly improve their own electronic commerce application level; governments should establish and improve relevant laws and regulations about electronic commerce aspect, to create a good network environment for enterprises to develop electronic business.