For the purpose of investgating the feature of the consumers and selling strategy,the paper takes the feature of those who consume on the luxury goods and the strategy of the correspond selling as the research direction.With the development of China's economy and people's living standard,more and more luxury brands that come from foreign contries spriing up like mushrooms in the market of some big cities in China, and people become crazy in consuming the luxury goods.It becomes a kind of respectable consumption,which also featured as not matured and out of reason. So compared with the occident market, what's the differences in them and what do they coincidence?
This article also takes some given luxury product brand as examples of analyzing the brand culture, teh consumer group and the marketing tool of them in a substant way. And thus make it clear how do they attract large numbers of Chinese consumers with their pointed selling strategy. And at the same time, to see the heart of the chinese consumers,in what environment do they make the consumption, and do we have the chance to change this kind of Chinese consumption? Why can't some Chinese brands that also have a good quality can not became a worldwide luxury product,The difference between China's luxury goods and the foreign's, their development prospect, will all be discussed in this article.