With degree of deepening of economic globalization, and vigorously advocated the development of cultural creative industry in our country, belongs to the creative cultural industry presents the development trend of the increasing internationalization of exhibition industry, whether in the exhibition held in terms of the number, or a single exhibition scale has got unprecedented ascension. Opportunity is always accompanied by risk, however, with the continuous development of exhibition industry, the risks are also growing, how to prevent risks, how to deal with risk, is a hot topic in today's China and the world. And analytical exhibition concept of risk management in domestic development condition, on the basis of measures from the government, the legal protection, the enterprise strategy, exhibition and strategic measures of risk management in three aspects has carried on the preliminary discussion.