求大神帮忙翻译一下摘要，万分感谢！可有酬劳

本课题将首先从传统商务和电子商务的差异出发,对二者现有的定价模式分别进行梳理和整合,同时考察传统营销与收益管理理论的具体判断标准。通过梳理,比较传统商务和电子商务之间的优劣势,分析新商务环境影响下发生的转变、及其对企业定价营销方式的影响。
This topic will be the first starting from the differences of traditional business and electronic commerce, carding the existing pricing model respectively and integrated, at the same time, the traditional marketing and revenue management theory of concrete criterion. By combing, comparing advantages and disadvantages between traditional business and electronic commerce, the analysis of the new business environment under the influence of the transformation, and its effects on enterprise marketing pricing.
在此基础上,本课题还将通过案例分析与实际考察,从消费者的角度分析不同定价模式在营销过程中对产品或品牌的功能作用,以及可能产生的副作用或反作用等，利用营销组合知识和收益管理思想,从而试图发现一种潜在的能够帮助企业在营销中规范化且能对供需双方都获取策略和方法。
Based on this, this topic will also through case analysis and practical investigation, from the perspective of the consumers, different pricing models in the process of marketing function, the function of the product or brand and possible side effects or adverse effect, etc., using the knowledge of the marketing mix and earnings management thinking, to try to find a potential in marketing can help enterprise standardization and can get strategies and methods of supply and demand both sides.