The enterprise culture of Haier is the enterprise leader's innovative value which is identified with by the crew of Haier.
The kernel of Haier culture is innovation, whis is a culture system appeared and gradually shaped in twenty years of development of Haier. Continuously innovating and developing, Haier culture is instructed by concept innovation, directed by strategic innovation, guaranteed by organizational innovation, illuminated by technical innovation, and motivated by marketing innovation, accompanying Haier being from none to existed, from small to large, from weak to strong,and debouching from China to the world. The most characteristic feature of Haier culture is universal identify and positive participation of employees. Currently, the target of Haier is to create Chinese worldwide famours brand, and to win honor for the nation. This target combine the development of Haier with employee's individual value perfectly, who will adequately achieve individual value and pursue, in the process of realizing the larger aim of turning Haier into a worldwide famours brand.
Haier's corporate culture has been recognized by the staff of innovative business leaders and values.
Haier is the core of the culture of innovation. It is the Haier in 20 years in the course of development and have gradually formed the cultural characteristics of the system. Haier culture to the concept of innovation led to new strategies for the direction to the organization for the protection of innovation, technology and innovation as a means to target new markets, along with the Haier from scratch, from small to large, from big to strong, from the China to the world, Haier has been its own culture of innovation, development. The staff is generally accepted that the active participation of Haier is the largest cultural characteristics. At present, Haier's goal is a world famous brand in China, to win glory for the nation. The goal of the development of Haier Haier employees and the value of the individual pursuit of the perfect combination, each Haier employees will achieve the great objectives of Haier brand in the world, the full realization of the value of the individual pursuit with
企业文化是个体的,是某个企业根据其团队自身特点逐渐形成的,不见得海尔的企业文化就是最好的,即使是最好的也不一定是适合你的!
要根据自身的特点,追求个人价值最大化!
《管理方与圆-企业文化》作者www.chinabdjs.ocm书中说到:一切要用业绩说话。为了杜绝相马的不公平和可能产生的裙带关系,海尔倡导:人人是人才,赛马不相马。
其实我们不是缺乏人才,缺乏的是出人才的机制。人的潜能是好的机制激发出来的。好的机制往往能使很多想都不敢想的事情变为现实。
中国最伟大的思想家,老子、孔子、孙子、孟子等人都出自春秋战国时代,在中国几千年的历史上,为什么最杰出的思想家都出自那个时代呢?因为那个时代群雄混战,百家争鸣,是氛围、机制导致了出人才。而后来的中国,国家统一了,为了君主的利益,思想也被统一了,从而人的创造性才能也就被抹杀了。
还有中国的历史上不乏大文豪、大作家,但为什么近几十年来,却没有出现一个伟大的作家呢?这不也有制度的原因吗?
企业有没有人才,能不能出人才,关键在于企业有没有适合人才涌现的环境和制度。
特别对于创新型企业,创新不是集体的智慧,完全是个人天才的发挥,因此更需要适合的环境和制度。
在外面,在我们公司宣导的也拿海尔做例子,都说:服务第一,出众的服务。