在美国的最近的经济萧条时期，沃尔玛是怎样一直保持着盈利？

　　下面这篇评论应该对你写PROJECT有帮助。:)

　　Walmart's Revamped Great Value Brand Delivers Affordable, Quality Choices When Consumers Need Them Most

　　BENTONVILLE, Ark., March 16, 2009 /PRNewswire via COMTEX/ -- Retailer Transforms its Great Value Brand with More Products, Consumer Friendly Packaging and Improved Quality
　　BENTONVILLE, Ark., March 16 /PRNewswire-FirstCall/ -- At a time when families need to make every penny count, Walmart today released new details about the expansion and enhancement of its Great Value brand in the United States. The new, improved Great Value products - which will begin appearing on shelves this month - provide families with affordable, high quality grocery and household consumable options comparable to national brands. The retailer's Great Value brand, first introduced in 1993, spans more than 100 categories and is the country's largest food brand in both sales and volume.
　　With a strong focus on better quality, Walmart worked with several hundred suppliers and product testing facilities to:
　　-- Test more than 5,250 products against leading national brands to ensure
　　Great Value quality is equal to or better;
　　-- Conduct more than 2,700 consumer tests to compare the flavor, aroma,
　　texture, color, and appearance of Great Value products against leading
　　national brands;
　　-- Change the formulas for 750 items including: breakfast cereal, cookies,
　　yogurt, laundry detergent, and paper towels; and
　　-- Introduce more than 80 new products, such as: thin crust pizza, fat free
　　caramel swirl ice cream, strawberry yogurt, organic cage-free eggs,
　　double stuffed sandwich cookies, teriyaki beef jerky and more, all at
　　unbeatable prices.

　　"Walmart remains committed to providing our customers with quality national and private brand products at unbeatable prices," said Andrea Thomas, Walmart's senior vice president of private brands. "Through our Great Value brand re-launch, we are delivering on our promise to provide customers with the quality products they need and want at a price they can afford to help them save money and live better."
　　According to new consumer data from GfK Custom Research North America, 75 percent of shoppers, say the "current economic conditions" are playing a big role in their decision whether to purchase national or grocery store brands. Additionally, three out of 10 consumers in the study say they are now "buying more store brand products" compared to a year ago, and more than 77 percent of respondents "agree" that the store brands they buy "are as good as, if not better than, national brand products."
　　In addition to product testing, Walmart redesigned Great Value packaging graphics to create a consistent, recognizable look throughout the store, making it easier for customers to find their favorite products. The new Great Value packaging offers easy-to-read nutrition labels and more appetizing food photography. Walmart also reduced packaging when possible as part of the company's sustainability goals.
　　Walmart is so confident in the quality of its Great Value products that the company guarantees every product.
　　The retailer plans to continue its focus on quality through a new Quality Monitoring Program, which will provide ongoing evaluation of the quality of products from the factory to the shelves.
　　Walmart is supplementing its quality promise with a staffed toll free number for product inquiries. Additionally, customers can find product information at www.walmart.com.
　　Walmart is asking customers to share their favorite Great Value items by encouraging them to rate the products and offer reviews on walmart.com.

我感觉是和他的销售策略有关系，他使用的是薄利多销策略，即使经济萧条，购买者同样还是会选择购物，而且我认为金融危机不会给零售也带来太大的影响，因为零售业和人民的生活密切相关。

哈哈，我们正好在学，GREAT DEPRESSION，就讲了现在的WALMART。
1.美国大多数人都是在WALMART购物，不管POOR OR RICH，然后就连他们的工作人员都是在WALMART买，他给别人的工资其实还不是流进自己肚子里，其他的GROCERY STORE，像STOP&SHOP.SHAW.的员工都是跑WALMART买，便宜嘛。所以他根本就亏不了。

沃尔玛的定位就是中低端市场，同样的东西价钱比其他店低了不少，当然东西的品质平均也要差一些
经济萧条时期原来一些中高端市场的购买者为了省钱也开始到沃尔玛购物了